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ROCKSTAR CLEAN RADIO EDIT SERIES
“When you look at the landscape of viral marketing 20 years after that ad was created, the series Squid Game has a plot very similar to that commercial, and it is Netflix's most popular show ever,” he says. He has since traveled on tour with Kanye West and others. Liberty City Survivor anticipates the Netflix hit show Squid Game as well, which David Bullock, founder of the experiential marketing firm 907 Agency, immediately called out.īullock, a Forbes 30 Under 30, first made waves when he helped organize a Project X-type party that trended worldwide on Twitter. In her world, she does what is called host-read ads she tries out a product, receives advertising copy with important bullet points, and then puts it all into her own words. Liberty City Survivor, a 24/7-365 broadcasted battle-royale-style event with Liberty City parolees, reminded veteran podcaster Alison Rosen of turn-of-the-decade reality hits like Fear Factor and Survivor. Lazlow thinks one of the reasons the stations in GTA III resonate so strongly with people is because Rockstar leaned into this disenchanted feeling-and nearly every ad has predicted some aspect of American radio and culture in the past 20 years. And for the first time in the history of our country-for something that was once beloved-people started to say the words ‘I hate radio,’” Ayinde continues. “Companies like Clear Channel could just go in and buy up all the radio stations. That act, the “first major overhaul of telecommunications law” in more than six decades, eliminated a cap on nationwide station ownership and increased the number of stations one entity could own in a single market. “Then the Telecommunications Act of 1996 essentially deregulated it.” “Radio used to serve communities,” begins Ayinde Alakoye, founder of the live broadcast radio streaming venture nēdl and creator of the original iHeartRadio app. We have vastly different backgrounds-he’s from London and I’m from Oklahoma, but the chemistry really works.” “It got to the point where we didn’t know who wrote what line. Lazlow explains that he and Houser would divide up the writing and each take a pass on the commercial scripts.
ROCKSTAR CLEAN RADIO EDIT FULL
The material was so rich that love doctor Fernando Martinez also sits down with Lazlow on Chatterbox for a full nine-minute segment.
And Fernando's New Beginnings advertises a service for spicing up stale relationships by meeting a woman named Barbara by the turnpike. So we wanted an ad for an obnoxious SUV for insecure suburbanites,” Lazlow explains.Īnother commercial introduces the Dormatron, an exercise tool that uses “biorhythmic subconscious gymnastics” to facilitate miraculous weight loss while sound asleep. “Commercials are a reflection of our collective insecurity and subconscious.
But not to worry, she assures the listener, she’s a mom, not a conservationist! The Monstrosity boasts a whopping 3 miles to the gallon and a special amphibious mode-though a homemaker in one commercial only reports using the SUV to cross a puddle. One such advertisement is for the Maibatsu Monstrosity-a car manufactured by a fictional Japanese automaker. Personal injury law firm Rakin and Ponzer, meanwhile, get on the airwaves to declare: “See, the great thing about this country is you can sue anyone for pretty much anything, and you'll probably win.”īut just who wrote and produced these commercials? Who voiced them? And how do these spots hold up today in the eyes of people who live and breathe advertising and radio? WIRED recently asked all these questions, including to key Rockstar figure Lazlow Jones.įrom these creative sessions came many of GTA III's radio ad spots. One such commercial showcases the mighty Miabatsu Monstrosity, a reference to the gas-guzzling SUVs that came onto the scene in the early aughts. It is here where an approximation of publisher Rockstar Games’ soul is laid bare. From rap and opera music stations to zany talk radio, it almost feels like you're tuned into an actual radio as you roll through the streets of Liberty City-and, 20 years later, the in-game radio commercials still hold up as some of the best satire in games. Since its release in October 2001, Grand Theft Auto III has been lauded for its radio stations.
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